TARGET MARKETING SOLUTIONS, INC. Why SEO Matters for Your Business When people require a product or service, they often turn to Google first. If your business isn’t showing up when potential customers are searching, your competitors may be getting those customers instead. That’s where Search Engine Optimization (SEO) comes in. SEO helps your website appear higher in Google search results, increasing your visibility and bringing more potential customers to your business. More Visibility, More Leads Organic search accounts for approximately 53% of all website traffic, making search engines one of the most important ways customers discover businesses. How well your site ranks in the organic searches also matters. 75% of users never scroll past the first page of search results, while the #1 organic Google result has an average click-through rate of 28.5%. The more visible your business is, the more opportunities you have to attract new customers. SEO also brings in people who are already searching for what you offer. SEO-generated leads have a…