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The basic aspects of Target Marketing Solutions's website designs are:

Content: The substance and information on the website would be highly developed and target the site users that the company is concerned about
Usability: The website would be user-friendly, with the interface and navigation -simple and reliable.
Appearance: Website graphics and text would include a single style that flows throughout, to show consistency and promote a sophisticated, high end style. Professional, appealing, and relevant.
Visibility: The website would be designed for maximum rankings on all major search engines, especially Google.